The two sisters Hege Støkken and Gro Elin Svartdal started making sequined cushions in 2005 under the label Senze
of Joy. They soon added a small and sophisticated clothing collection in natural textiles, with hand-knitted pullovers,
cardigans and blankets made of 100 per cent Alpaca wool. In 2014 Gry Bergstrøm joined, and the three expanded the clothing collection with great success. “Our customers very much welcomed our new line of clothes,” says co-founder Svartdal. Famed for their sequin cushions, they emphasise that the style is “not too glam” but rather sophisticated with the exclusive metal sequined cushions.