Laila Liu worked as a teacher in China, her country of origin, before she moved to Denmark and enrolled at a teachers’ academy there. As part of her training, she began to organise and plan trips to China for her fellow students. Demand for the trips kept growing until she finally had to choose between teaching and travel planning. Today, Sinex Rejser employs both Danes and Chinese people and, on top of their own Danish-speaking guides, cooperates closely with many of China’s best local guides and planners across the region – including Taiwan and Tibet. All of Sinex Rejser’s employees have extensive knowledge of China and southeast Asia. The company’s director, Michael Carstensen, has spent at least three years of his life travelling across China and, like Liu, regularly gives talks and classes on Chinese culture.