If there is one thing that is immediately evident about Brontë Aurell, it is that she is determined and really, really hardworking. In addition to running the UK’s by far most popular Scandinavian café together with her husband Jonas, she is churning out great ideas, campaigns and creative projects like some sort of superwoman. Not that she would ever describe herself in those terms. “Most businesses fail within a year of starting out. We simply couldn’t afford to be one of them,” she says about the early days of ScandiKitchen.