How to keep textiles, carpets, leather and other surfaces clean in an easy and eco-friendly way? Softcare from Finland has solutions good for kings. Their cleaning products are used in royal palaces, on cruise ships and in ordinary households, praised for a high quality and usability. Founder Reijo Saunamäki sees his position as a great responsibility and stress that a manufacturer’s choices should always be taken with care. This is why Softcare products have a low amount of chemicals, and this is why Saunamäki has chosen an eco-conscious business model.