Gothenburg-based company Soul Skis is exactly what it sounds like – skis with soul. Entrepreneur brothers Martin Nowotny and Kristian Berggren set up their business almost ten years ago, and their principle remains the same. With a passion for skiing, they produce handmade skis with strong performance, premium quality and timeless design. Today, Soul Skis has a global reputation for crafting non-compromising skis tailored for the ultimate skiing experience. According to Kristian Berggren, the ski industry can be somewhat conservative at times, and being a small player certainly has its disadvantages – but also plenty of benefits.