Star of Sweden is a fast-growing Scandinavian design brand of trendy jewellery. With the innovative gift concept Carry Yourself by Star of Sweden, customers get something a little bit extra to carry with them. The jewellery comes with a designed box and a message to the wearer, for instance You Are the Queen of Everything, including a gift note that explains the meaning behind it. Founder Malin Andrén explains the idea of this personal collection. “This is much more than a piece of jewellery – it translates thoughts into meaning.”