In 1899, a fully fledged shirt factory became the inevitable solution, located in the heart of Helsingborg and working to the very same standards and principles first set out by Stenström himself. By 1912, with 140 employees, Stenströms was Scandinavia’s largest shirt factory – one that continues to lead the way in the world of shirts and tailoring, still doing most of the sewing by hand and putting quality first. “Attention to detail is the backbone of our brand,” says Marie Ramberg, marketing manager at Stenströms. Everything is done for a reason, including the sourcing of materials for the buttons from Australia, most made from mother of pearl.