In 1960, Ingegerd and Thore Norman founded Svegro on Thorslunda farm on the island of Färingsö around 20 minutes outside Stockholm. Their ambition was to provide Swedes with Swedish-grown quality vegetables all year round, at a time when imported goods were rare and expensive and the local offering seasonally limited. Since the 1970s, Svegro has been growing vegetables in green houses, today boasting 55,000 square metres of organic fresh herbs and pot lettuce, in addition to a potato packing plant in Skänninge, Östergötland, producing quality potatoes grown in Swedish soil by Swedish farmers.