The watch has always been an accessory oozing status and class. However, realising that the wrist appliance had lost its main function, TRIWA stepped in. Wanting to make the watch more accessible to the broader masses, the four friends behind the brand took on a revolutionary journey in transforming the wrist watch from a status symbol to a symbol of style. “Me and the other guys behind TRIWA were having lunch and started to notice that Young people around us weren’t wearing watches,” says Ludvig Scheja, co-founder of TRIWA says when asked how it all started.