During a few days at the end of July, the Norwegian mountain village of Beitostølen is the place to be for music fans. Since its beginnings in 2011, Trollrock has had a record number of visitors every year and, in 2016, around 17,000 people came to see the bands. According to festival director Atle Dalen, Trollrock aims to be the biggest and best platform in the area for local musicians. The festival mixes local bands with Norwegian and international headliners, to provide the former with inspiration and the chance to play for a big audience. “Our goal is to make it easier for local musicians to be discovered by our visitors,” says Dalen.