The company is part of the Valcon Consultancy Group. When it was founded nine years ago, it partnered up with some of the world’s biggest companies, with brands such as Vestas, Novo Nordisk, Jaguar and Danfoss popping up as part of their client portfolio. Janus Juul Rasmussen, founder and CEO, explains how a unique business opportunity presented itself, which then led to the foundation of the successful and rewarding consultancy service. After identifying a blind spot in product development and design they came up with the Six Theta Method, a tool for measuring and improving design quality.