Vera Bing was founded by Frauke Böttcher, who after years of exploring her creative side through photography,
design and sewing finally started her own brand in 2010. Initially specialising in colourful and stylish hats for women, she has now expanded into children’s wear, women’s wear, and accessories. “I like to call the style relaxed elegance, where the wearer stands out without being over the top,” Böttcher says. Despite a variety of products on offer, there is no doubt that her claim to fame came thanks to the hats. In six years, she has built a customer base all over Norway and she is now taking on the rest of Scandinavia.