Arvika offers an attractive combination of stunning nature and a diverse cultural scene – all in the heart of Värmland. “Most international visitors come to experience our fantastic surroundings, but are also surprised by the broad selection of cultural events, small shops and restaurants. The mix brings people back, year after year,” says tourism director Eva Aasum. Amongst the area’s popular destinations is Glaskogen Nature Reserve with 300 kilometres of hiking routes and great fishing opportunities. New this year is a 3.5-kilometre route located in the Byamossarna Nature Reserve, a gift for the royal wedding of Prince Carl Philip and Princess Sofia, who are also its official guardians.