The idea for Watt a Lamp had been brewing for some time when, in September last year, Michael Waltersdorff, who has 20 years’ experience within the lighting industry, launched his new edgy lighting brand. What Waltersdorff wanted to create was a design that presented equal parts of technical enthusiasm, great design and an unpretentious approach to durable high-quality lighting solutions. “My main ambition was to create a new brand with a distinct Danish expression.