“If it was all about maximising profit, the production wouldn’t still remain here in Östersund,” says marketing coordinator Annja Wikberg. Woolpower was founded in 1969 by two brothers with their eyes set on responsibly and ethically produced quality garments, and not much has changed since – bar growth, of course.
The brand’s own fabric, Ullfrotté Original, is made using a blend of merino wool and synthetic fibre stitched in loose, wide loops to create air channels that support your body’s natural heat regulation. The wool is sourced from the Argentinian part of Patagonia and Uruguay through sustainable trade, allowing the sheep to graze in a way that is good both for them and for the environment.