Any day now the ground could be draped in white. You may dread it or you may love it, but either way you will need to wrap up warm when you venture outside. And who could you trust more with knowing how to keep warm than the Scandinavians, with their long winters and traditional outdoor activities that keep them busy outside while defying the cold? Woolpower is perfect for that. Established in 1972, this Swedish brand has kept people warm for years and for a good reason. Woolpower is not just any brand, and it’s not just any company – it’s an ethical choice offering quality wool produced in the best possible way.