Add a touch of everyday glam with Secrets by B

By Celina Tran | Photos: Secrets by B

Based in Norway, independent jewellery and clothing brand Secrets by B makes elegance, confidence and functional femininity easy and accessible in a fast-paced everyday life of hustle and bustle.

Between meetings, messages and the endless lists that fill our days, the rush of modern life can make it easy to forget the simple joy of dressing up just for yourself: a pair of gold earrings that catch the light, a blouse that moves gracefully as you walk, or a delicate bracelet that sparkles when you move. These small gestures of self-care can transform even the most ordinary Tuesday into something that feels, well, a little extraordinary.

That is exactly the idea behind Secrets by B, the Norwegian jewellery and clothing brand created by Benedikte Bruknapp. Her collections are a love letter to everyday elegance – pieces that bring a sense of confidence and subtle glamour to modern Scandinavian women.

Add a touch of everyday glam with Secrets by B

Feminine, functional and full of detail

“Secrets by B was founded in 2011, when I began designing jewellery that combined gold, stones, colours and crystals in a way that added that little something extra. My pieces were meant to be timeless, feminine and of a quality that felt luxurious without having to cost a fortune,” says Bruknapp.

As time went on, Bruknapp began designing clothing as well as jewellery, and the Secrets by B clothing line now carries the same DNA as its accessory half – a mix of classic Scandinavian design and romantic detailing. Each garment is designed to be both wearable and distinctive: blouses with thoughtful button work, fabrics that drape beautifully, and subtle textures that catch the eye without shouting for attention.

Add a touch of everyday glam with Secrets by B

“In the design process, I sometimes collaborate with Yvonne Hammer, who contributes inspiration, idea development and a fresh perspective on form and expression. Together, we often find the balance between the timeless and the modern – a combination that has become a signature of Secrets by B,” she explains. “We also offer toiletry and make-up bags, which were a natural next step after creating jewellery. These products follow the same aesthetic as the rest of the collection.”

Add a touch of everyday glam with Secrets by B

Everyday glam made easy

Regardless of item, each product is created with the intention of helping women embrace what Bruknapp calls everyday glam – a feeling of self-assured beauty in the midst of daily life. “What makes our clothing and jewellery unique is the strong focus on detail and durability. We love that our garments radiate femininity, and we deliberately use details such as buttons, lace and beautiful fabrics to enhance the feeling of each piece. Everything we design should not only look beautiful, it should also feel beautiful to wear.”

It takes so little to feel that bit of extra confidence, and Bruknapp explains that through Secrets by B, she wants to make that feeling even more accessible to everyone – as well as being transparent in that process. Because this is a Norwegian company with a warehouse in Norway, the brand can ensure that customers enjoy safe and straightforward shopping without hidden costs or unexpected fees.

“Our vision is to make it easier for Scandinavian women to shine in their everyday lives. We want to offer high-quality products at fair prices, so that everyone can treat themselves to something beautiful and lasting.”

Add a touch of everyday glam with Secrets by B