Au3 Goldsmiths: Joy, set in stone

With its bold, playful use of asymmetry and colour, intricate handcrafted designs and a philosophy rooted in joy, Au3 Goldsmiths is redefining how people experience jewellery – not just in Finland, but across the world.

Au3 Goldsmiths is more than just a jeweller: it is a creative group of goldsmiths, designers and friends united by a shared passion for craftsmanship, offering a personalised service to its customers. The studio was founded in 2003 by goldsmiths Tero Hannonen and Jussi Louesalmi, who design the company’s signature collections. Today, it proudly showcases the results of their exceptional artistry and collaboration.

Whimsical, romantic, enchanting jewellery

Goldsmith and designer Jussi Louesalmi is known for his precision, creative vision and timeless aesthetic. “Beauty comes from small things, and I’m inspired by the world around me. I tend to be a bit of a dreamer and for me, asymmetry and tiny shifts in form or content spark creativity,” Louesalmi says.

Goldsmith and co-founder Jussi Louesalmi. Photo: Julia Weckman

Louesalmi’s refined, sculptural pieces have earned him widespread recognition. In 2017, his Keto Meadow ring – a delicate, yet colourful piece inspired by a blooming wildflower meadow – was awarded first prize in Finland’s Most Beautiful Ring of the Year competition.

Unlike a lot of traditional Finnish jewellery, which often sticks to more muted tones and minimalist designs, Au3 Goldsmiths’ creations are bold and full of personality. Staying true to this playful spirit, Keto Meadow rings are adorned with a dazzling array of coloured gemstones – sapphires and diamonds in vibrant hues – beautifully set across the band like wildflowers in bloom. The effect is whimsical, romantic and utterly enchanting. The Keto Meadow has now grown into a large collection of earrings, necklaces and rings that continue to captivate jewellery lovers both in Finland and abroad.

Beauty made to be worn every day

Most of Au3 Goldsmiths’ jewellery is crafted on a made-to-order basis, with a typical delivery time of four to six weeks, ensuring that every piece is created with precision and attention to detail. Customers can discover the full range of designs at Au3 Goldsmiths’ boutique in the heart of Helsinki or explore the collection online, with worldwide shipping available.

“We pride ourselves in offering a personal service to our customers, which also includes a strong social media presence where we’re always happy to respond to queries,” says Julia Weckman, the company’s chief operating officer.

For the team behind the brand, designing jewellery is not just a profession – it is a passion, and it shows in every detail. “Our precious metals and gemstones are high-quality, and each piece has been made to last,” she states.

The collections include everything from engagement rings and wedding bands to earrings, necklaces and versatile designs suited for both everyday wear and life’s most memorable moments.

Jewellery that meets ethical and environmental standards

Sustainability is at the heart of everything created by Au3 Goldsmiths. The company uses recycled 18K gold and 950 platinum in its jewellery. Any leftover material generated during the making of jewellery is reused, and the gemstones are acquired from responsible sources.

The diamonds come from producers who are committed to the Kimberley International Agreement, which prevents conflict diamonds from entering the rough diamond market. The diamond supplier is also a member of the Responsible Jewellery Council (RJC), which assesses business practices in the jewellery industry against ethical, human rights, social and environmental standards. “We only use ethically sourced, fully traceable diamonds. All diamonds are selected with care and meet strict responsibility standards – our jewellery is always conflict-free,” Weckman says.

The company also offers servicing of its jewellery to ensure longevity. “Many of our clients have been buying jewellery from us since we first started our company. It’s important to us to design and create pieces that can be passed down through generations,” she adds.

For many people, jewellery is about more than just owning something beautiful: it is a source of joy. “Jewellery is a personal investment,” goldsmith Louesalmi says. “Not just financially, but emotionally. It often carries memories, feelings, stories – used to celebrate milestones. We don’t think jewellery should be hidden away in a box waiting for a special occasion. Beauty belongs in the everyday. A ring can lift your mood. It can remind you of a loved one, or a moment of courage. That’s something worth celebrating.”

This ethos has clearly resonated with people far and wide, and some clients have been known to fly into Helsinki specifically to visit Au3 Goldsmiths’ flagship store and buy their dream ring in person.

For those in search of jewellery that blends enduring design with personal significance, Au3 Goldsmiths offers more than just a piece to wear – it offers sparkling moments of wonder and something to cherish.

Web: www.au3goldsmiths.com
Facebook: au3goldsmiths
Instagram: @au3goldsmiths