Campanyon: Find your next adventure, in nature

By Malin Norman | Photos: Campanyon

Leading Scandinavian digital marketplace Campanyon offers unforgettable stays in nature. With spectacular accommodation options on the platform, the brand is now also growing in the Swedish market.

The digital marketplace Campanyon aims to make nature accessible to everyone, by inspiring people to get out of the city, find their next adventure and explore local surroundings through unique, nature-based stays. “We want to accommodate nature experiences, whether you’re a seasoned outdoor enthusiast or have barely been in nature before,” says Kristian Qwist, co-founder and CEO.

Campanyon: Find your next adventure, in nature

The Inforest tiny house is offering what Campanyon aspire to deliver, an opportunity to be in nature without compromising comfort.

With thousands of close-to-nature escapes, the platform encourages travellers to explore the variety of accommodation options, such as glamping domes, treetop houses, tiny houses, and other gems. Some are completely off-grid and have outdoor kitchens and bathrooms, whilst others provide a bit of luxury, like fully equipped kitchen, bathroom, and Jacuzzi. “You can go on an adventure to experience lots of different activities or simply enjoy the quietness of nature with a good book on the balcony or by the fireplace,” says Qwist.

Campanyon puts nature first, handpicking hosts to ensure quality. With more than 100,000 followers on social media and a rating of 4.9 out of 5 on Trustpilot – one of the highest rated travel sites in Scandinavia – this is a reliable, transparent platform with a strong community; it’s also been praised for its insanely good customer service.

Trakt Forest Hotel i Småland is perfect for a getaway in the forest.

Growing interest in short-term nature experiences

“During the pandemic, as we were all banned from travelling abroad, suddenly the nature trend was booming. People wanted to escape and be close to nature, but there was no suitable platform available. Campanyon was our answer to people’s need to get out there,” explains Qwist. “Whilst glamping was somewhat intangible a few years ago, we now have a product that people understand. Since we started Campanyon, we’ve handled more than 60,000 booked nights for our customers.”

In 2024, Campanyon acquired the Danish competitor Owayy. The deal was a strategically important milestone in becoming the leading Nordic platform for overnight stays in nature. “With Owayy’s strong presence in Denmark, and our leading position in the Norwegian market, this acquisition took us one step closer to our goal of promoting short-distance adventures throughout Scandinavia and further afield,” confirms Qwist.

The interest in short-term experiences in nature continues to grow, and the market has enormous potential. Campanyon is continuing to develop its offering simultaneously. “The nature travel trend is here to stay. We want to make nature accessible to as many people as possible through one-of-a-kind overnight experiences, and being an established platform in Scandinavia, the conditions for further growth are in place.”

Supermåne is a popular stay on campanyon. Located near Furudal this stay is an adventure for the whole family.

Unplug and reconnect with nature, the Swedish way

The platform works as a link between hosts, both private and professional, and guests, who tend to be nature-loving people looking to leave the city buzz for a while to be close to nature. “Ultimately, we want to help people find their next adventure,” says Qwist. “There are so many incredible places that need to be experienced. Campanyon helps people discover these hidden gems – places that can be hard to find or easily overlooked on other platforms.”

Campanyon’s goal is to replicate the success from Norway and Denmark in Sweden, and give Swedes the opportunity to book directly on the platform. “Sweden is a growing market, and has seen strong growth this summer,” Qwist explains. “Places are starting to emerge and gain traction – especially in the regions around the big cities; Stockholm, Malmö and Gothenburg, where we also see cross-border travelling, such as from Denmark to Sweden.”

Promoting sustainable micro stays rather than mass tourism, Campanyon wants to help people get off the beaten track and away from viral places, and is hoping to show how smaller destinations can be fantastic for exploring nature. “We already have a lot of fantastic Swedish options where people can unplug, reconnect, and retreat to nature,” Qwist ensures.

With Campanyon, you can experience local, authentic places that you might not have heard of before, as well as local activities and products, and enjoy spending a night, or several nights, in nature. Qwist adds; “What we offer are safe, sustainable, and easily accessible nature eperiences.”

The Campanyon team.

Web: www.campanyon.com
Facebook: Campanyon
Instagram: @campanyon

Examples of exciting micro stays in Swedish nature:

Yggdrasil Igloo in Skåne

A hidden gem awaits in Skåne. Here, you can stay in a beautifully designed igloo with stunning panoramic views. The cosy deck is perfect for enjoying your morning coffee or watching the sunset. Go for a quiet walk, grab a paddle board and head out onto the lake, or make the most of the outdoor grill.

Lavvo in Sorsele

If you prefer a more secluded stay, opt for a traditional tent on a small, private island. Lavvo is accessible by snowmobile in winter and boat in summer. The fire stove inside the tent ensures a comfortable stay, even in freezing temperatures. For a true Nordic experience, heat up in the sauna and then go for a dip in the lake.