With luxury fibres, accessories and everything a knitter could wish for gathered under one roof, Maro in Reykjavík is a yarn lover’s heaven.

Calling all knitters and yarn enthusiasts: in the Icelandic capital, Maro offers the best of Nordic skeins and knitting gear. At the helm is a former veterinary pathologist who traded lab work for skeins of wool.

Anna Karen Sigurðardóttir is a veterinarian with a PhD in biomedical sciences and she was working as a veterinary pathologist when Maro came up for sale. The business had first cast on as an online shop in 2019 before opening a physical store in 2020, just as the pandemic sparked a global knitting revival. Growing demand allowed Maro to move into a larger space in 2022, where it continues to flourish today.

Fiber frenzy with Maro

“My husband and I had been looking for business opportunities and decided to jump on the opportunity,” she says. “Today, we’re a family run yarn shop that offers high-quality, imported yarn from trusted Nordic brands, along with luxury brands. We’re focused on offering top tier service, and we try to keep our store stylish in accordance with the fashion direction knitting has taken in recent years.”

Fiber frenzy with Maro

While Iceland’s beloved Lopi, the traditional sheep wool, remains part of the country’s knitting DNA, Maro invites customers to branch out and experiment. “Maro provides customers with the choice of high-end yarns that are often times much softer and easier to work with than Icelandic sheep wool,” says Anna. “Some of my personal favourites include Cashmere Classic from Cardiff Cashmere, Gepard Pura Lana or Filcolana Peruvian. Isager Silk Mohair and Knitting for Olive Merino are also perfect choices for people with sensitive skin.”

Fiber frenzy with Maro

Alongside its wool selection, Maro offers knitting materials, Re:Designed leather bags, and carefully selected accessories to elevate your home knits. As a veterinarian, Anna focuses on sustainability and animal welfare in yarn production, so regardless of what you are knitting, there is comfort in knowing that the yarn is of high quality and responsibly sourced.

Fiber frenzy with Maro

In a world that often moves at a breakneck speed, yarn work offers an opportunity to slow down, cast on, and let ideas take shape. From soft merino to delicate mohair, Maro’s selection is designed to inspire both seasoned knitters and knitting newbies, making it easier than ever to pick up the needles.

Fiber frenzy with Maro

Web: www.maro.is
Facebook: Maro
Instagram: @maroverslun

Visit Maro!:
Hlíðarfótur 11, 102 Reykjavík, Iceland

Read the feature on issuu