Inika was founded with the vision of making it easier to choose clean, natural superfood bars without compromising on taste or quality. The name Inika means little earth and reflects the company’s philosophy of holistic health: creating a better world through personal wellbeing, starting with the small details that can have a big impact.

Founded in 2020 by Gabriella Åfeldt and Nicole de Geer, the company is built on their shared belief that healthy food made from natural ingredients is essential to a calm and balanced body and mind. They began experimenting in a home kitchen and started selling through handpicked vendors, such as yoga studios, select grocery stores and wellness retailers. The brand quickly gained popularity and in in 2024 Caroline Dinkelspiel, one of the brand’s many longstanding devotees, joined the venture as the new owner and CEO. “I immediately saw the potential in what Nicole and Gabriella had created, and becoming a part of this journey felt like a natural step,” says Dinkelspiel.

Inika Superfoods: Small bar – big ambitions

Inika’s main range consists of their premium bars designed to be both clean and indulgent; a small and nutrient-packed treat. The list of ingredients is short and simple but filled with essential goodness: nuts, vegan chocolate, berries, seeds, coconut. The result is a luscious bar with naturally occurring protein and no unnecessary additives or sugars. “We’ll never claim that a bar will change your life, but we’re aiming to be a cog in the big machinery of life by offering a healthy choice to our customers and being an entrepreneurial force for good. For us, it’s about balance – taking a break, enjoying something good, and finding wellbeing in the small moments,” says Åfeldt.

Inika Superfoods: Small bar – big ambitions

The company’s small size allows it to stay flexible and closely attuned to customer needs. In a fast-moving world, Inika aims to stand for something simple, authentic, and uncompromising. ”Our vision is clear: we will continue to stay true to our brand by providing delicious nourishment held to the highest standards,” Dinkelspiel says, and concludes: “My ambition is for the company’s future surplus to support charitable and socially beneficial causes. Every Inika bar can help contribute to that vision.”

Gabriella Åfeldt and Nicole de Geer. | Inika Superfoods: Small bar – big ambitions

Gabriella Åfeldt and Nicole de Geer.

Web: www.inikasuperfoods.com
Instagram: @inikasuperfoods
TikTok: Inika Superfoods

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