Jumperfabriken: Timeless fashion for a modern lifestyle
By Malin Norman | Photos: Jumperfabriken
Jumperfabriken celebrates the strength and femininity of women. Inspired by craftsmanship traditions and the elegant fashion of the past, this Swedish brand offers carefully crafted knitwear, dresses and jumpers – modern classics with a feminine fit. This spring sees a new collection in collaboration with Carl Larsson-gården in Sundborn – a meeting of colour, craftsmanship and Swedish heritage.
Founded in 2007, Jumperfabriken is a Gothenburg-based fashion brand that celebrates the strength and femininity of women. “Our ongoing goal is to create wardrobe favourites that make women feel stylish, well-dressed and confident, whether they’re heading to an important meeting or a festive occasion,” says founder Elisabeth Synnes.
With more than 20 years of experience in the fashion industry, Elisabeth set up her brand with the timeless elegance of past fashion in mind. “When I look through photo albums from the 1950s, 1960s and 1970s, I’m struck by how tasteful everything was back then,” she says. “It was common to make your own clothes, for example by knitting, and things were really made to last.”
Jumperfabriken designs modern versions of classic garments, crafted from carefully selected materials. The range is broad: knitwear, dresses and jumper sets with a feminine fit. Classic yet suitable for today’s lifestyle and wardrobe – to be worn and loved. The brand has also expanded its universe with the men’s collection Olle by Jumperfabriken, inspired by the same timeless Scandinavian aesthetic.
Jumperfabriken x Carl Larsson-gården
At the end of March, a new collaboration with Carl Larsson-gården was launched – a meeting of colour, craftsmanship and Swedish heritage. “The collaboration unites timeless design with the artistic heritage of Carl and Karin,” says Elisabeth. “Influenced by artists Carl and Karin Larsson’s colourful home in Sundborn, we’ve created a limited-edition collection where every detail carries traces of craftsmanship and everyday beauty.”
Carl Larsson-gården in Sundborn is an icon in Swedish interior design and family life, and Jumperfabriken’s founder has a particular fondness for Karin’s design approach. “Her creative joy and personal style have truly inspired me when creating this new collection,” she says. “Karin did things her own way; she’s a role model for female entrepreneurs. With this collection, I also want to promote the importance of sisterhood in design.”
Swedish design meets playful nostalgia
It is clear that Elisabeth is passionate about colours and patterns. With her brand, she wants to offer a range of beautiful garments, created from carefully selected natural materials that will last for a long time, both in terms of quality and design. Elegant in style, yet comfortable to wear – the women’s and men’s collections from Jumperfabriken are ageless.
Honouring the Swedish knitting tradition, vintage prints and the playful spirit of the 1960s and 1970s, this year’s summer collection celebrates vibrant nature, joyful colours and feminine silhouettes. “Soft pastels and leafy greens blend with bright flower hues, printed on airy linens, crisp cotton poplins and delicate lace,” says Elisabeth. “Every piece brings a touch of effortless charm.”
Jumperfabriken’s collections are available in the web shop, in the concept store in Stockholm, as well as selected retailers across Sweden.
Jumperfabriken’s founder Elisabeth Synnes.
Web: www.jumperfabriken.com
Facebook: Jumperfabriken
Instagram: @jumperfabriken
TikTok: @jumperfabriken
Jumperfabriken’s concept store:
Skånegatan 80, Stockholm
Opening hours:
Monday – Friday 11am-6pm
Saturday 11am-4pm
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