Hands up if you, too, are a crisp devourer. This globally beloved snack comes in endless brands and flavours, but few can pride themselves on the same quality and traceability as crisps producer Larssons i Viken – where the devil, and all the flavour, is in the detail.

The boy on the front of the bag serves as a symbol of Larssons i Viken’s origins as a family business firmly rooted in Swedish soil. “The boy is my father, Ture Larsson, who was born and raised on the farm where the entire production takes place: from growing the potatoes to producing, packaging and managing every aspect of the business. We’re a small team of family members, and the boy connects the brand to our history – from the farm in Skåne that’s been with us through generations, to modern day where our crisps are travelling the world to new customers,” says Bertil Larsson, owner of Larssons i Viken.

Larssons i Viken: From farm to table –with a delicious crunch

The celebrated crisps are crafted with uncompromising quality and intense attention to detail. Only the finest seasonal potatoes are chosen, grown in the Skåne soil that is famously well-suited to the crop. The spices are pure and carefully sourced, free from artificial additives. Each batch is gently cooked in small quantities at lower temperatures to prevent trans fats, fried in 100 per cent rapeseed oil from a local producer widely regarded as one of Sweden’s finest. By preserving the natural potato starch, the crisps achieve a crisp, signature crunch.

Larssons i Viken: From farm to table –with a delicious crunch

Larssons i Viken is sold in selected farm shops, hotel chains and delis, in addition to their own shop adjacent to the farm. “Our production cycle is an ecosystem completely rooted in nature, which makes a sustainable approach a natural part of our operation mode. Nothing goes to waste, and any potatoes or cooked batches that don’t meet the standard become food for our pigs, who certainly enjoy this delicacy as much as we do,” says Larsson.

Larssons i Viken: From farm to table –with a delicious crunch

While the most popular flavour is green asparagus, liquorice remains the most polarising – decidedly not for some, yet completely addictive to others. The range encompasses anything from barbeque, apple cider vinegar and aged cheese to selections that place the spotlight on specific potato varieties, with seasonal selections and root vegetables. Irrespective of the flavour, a taste sensation is guaranteed in every bag.

Bertil Larsson.

Bertil Larsson.

Web: www.larssonsiviken.se
Instagram: @larssons_chips_viken

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