NAAL: An iconic, environmentally conscious bottle
By Molly McPharlin | Photos: Cassandra Hansen Schmidt
The bottles have warm neutral-coloured leather sleeves for protection.
With a vision for a practical, environmentally friendly and aesthetically pleasing bottle, NAAL launched its Nordic-designed reusable range in 2022. The result is a bottle that offers both style and a simple way to help the planet.
Founded on the school playground in Norway by two mothers who wondered why they always remembered sunglasses or jewellery but never a reusable water bottle, Marin Otto and Tone Eid wanted to create an unforgettable one. “We were often out together with our children and bought bottled water or drank from single-use bottles we had re-filled,” says Eid. “Later, we learned that disposable bottles aren’t made for reuse and can release microplastics. We decided to create a bottle that becomes an accessory – something you remember to bring along and enjoy using.”

NAAL’s collection of Nordic design bottles.
NAAL’s bottles are minimalist with a modern twist. Classic materials are used, such as extra-durable glass and leather sleeves to contain the bottle. “Glass preserves the purest taste, is dishwasher safe and manages both cold and hot drinks,” says Otto. Leather sleeves cover the bottle in colours such as cognac, grey, and black, giving it an exclusive feel. And the 350ml size fits almost any bag, making it easy to fill anywhere.
NAAL also customises bottles on request: names on sleeves or branded bottles for companies. This option has proven highly popular. Eid adds: “They make a great gift during the holidays. The idea of fewer but better products has big appeal. We think our timing is right.”


Web: www.naalnorge.no
Facebook: Naalnorge
Instagram: @naalnorge

