In the scenic fjord region in western Norway, where crabs are part of the daily diet for many and definitely a celebratory treat for special occasions, Pagurus crab cutlery was developed. From day one, it promised to make the experience smoother and less messy, and it has since taken crab-loving Norwegians by storm. “Before we came along, people used nut crackers or hammers to open the shells,” says Kjell Harald Aartun, managing director at Pagurus’ mother company, Arkos. “We have revolutionised the way people eat crab in Norway, and we are now ready to take on the world.”