Parkettiliike Widgren: One meaningful step at a time – the art of wooden flooring

By Ndéla Faye | Photos: Parkettiliike Widgren

Parkettiliike Widgren is a perfect example of Finnish craftsmanship and dedication. Established in 2009, this family-owned enterprise has, over three generations, become known as one of the country’s leading companies providing quality in flooring solutions.

The company’s portfolio reads like a who’s who of Finnish architecture and design: the grand ballroom of Helsinki’s iconic Restaurant Savoy, the Finnish State Guesthouse, as well as public libraries and municipal buildings are just a few examples of where its craft can be found.

And yet, despite the impressive client list, Parkettiliike Widgren remains deeply committed to serving customers of all kinds. “We might work on some truly prestigious sites, but regardless of the location, our mission is the same – whether it’s a whole 100-year-old building complex or a one-bedroom flat. We provide flooring solutions for everyone. No project is too big or too small, and we give each one the same level of care and attention,” says Jerry Tuhkunen, head of marketing at Parkettiliike Widgren.

This people-first approach has been key to the company’s longevity and continued relevance. From the beginning, it has combined traditional woodworking techniques with forward-thinking design and customer service.

Parkettiliike Widgren: One meaningful step at a time – the art of wooden flooring

Timeless craft, modern vision

The story of Parkettiliike Widgren began with a family’s deep-rooted passion for woodworking and design. The roots for the business were planted by present CEO Pasi Widgren’s uncle in the 1970s, when the Widgren family stepped into the parquet business for the first time. Since then, the family company has been steadily growing under Widgrens’s guidance, earning a reputation for craftsmanship and quality. Today, the legacy continues with the next generation at the helm, Pasi’s sons now work for the firm, blending tradition with fresh vision.

Specialising in parquet installation, repairs and restoration, Parkettiliike Widgren has built a reputation for meticulous attention to detail. With more than 50 years of industry experience in the family, the company has consistently demonstrated its expertise and is highly respected.

Parkettiliike Widgren: One meaningful step at a time – the art of wooden flooring

Its portfolio boasts collaborations with many esteemed companies, offering clients exclusive access to high-quality, eco-friendly flooring options.

In keeping with its commitment to quality, Parkettiliike Widgren has partnered with Heywood Flooring, a Dutch family-owned company known for producing high-quality, solid wood and engineered parquet floors. Heywood’s approach combines traditional woodworking techniques with modern production technology, and every step – from sawing and drying to finishing – is handled under one roof in the Netherlands. The result is flooring that balances technical precision with the raw beauty of natural wood. With FSC and PEFC-certified timber, non-toxic adhesives and low-emission finishes, Heywood’s values also align with Parkettiliike Widgren’s focus on sustainability and ethical production.

Parkettiliike Widgren: One meaningful step at a time – the art of wooden flooring

Photo: Marika Saikkonen

Wooden floors are also allergy-friendly and easy to maintain, which adds to their appeal and use for all kinds of spaces. “Parquet is more than just flooring; it’s a design statement. We’re proud to bring that level of quality and individuality into our clients’ homes and other buildings,” Tuhkunen explains.

Parkettiliike Widgren has partnered with Heywood Flooring, a Dutch family-owned company that combines traditional woodworking techniques with modern production technology. Photo: Heywood

A showroom in the heart of Helsinki

In addition to its work on-site, Parkettiliike Widgren has created a unique customer experience through its newly constructed showroom, located along Helsinki’s central Mannerheimintie. The space is designed to inspire and inform, showcasing the tactile beauty of wood in a setting that reflects the company’s warm and personal approach.

“It’s a space where people can come in, relax, and really take their time exploring the materials,” says Tuhkunen. “You get to see and feel the textures, the tones, the finishes, and get a sense of how it might look in your own home. It’s cosy, calm, and very much in line with the way we like to work: personalised, pressure-free, and inspiring.”

Photo: Heywood

With a skilled team of around 25 professionals, the company continues to expand its reach, serving mainly the Helsinki metropolitan area, but often venturing further afield for the right projects. The team’s strength lies not only in the technical expertise of its members, but also in the ability to listen, advise, and deliver bespoke solutions that align with each client’s unique vision.

Whether restoring original parquet in a heritage building, or installing a sleek, modern floor in a new-build apartment, Parkettiliike Widgren brings the same care, attention to detail, and passion to every step of the process.

Parkettiliike Widgren: One meaningful step at a time – the art of wooden flooring

Preserving the past

At Parkettiliike Widgren, the preservation of historic wooden flooring is a true passion. The company’s skilled artisans specialise in restoring aged parquet floors, meticulously reviving the original charm while ensuring structural integrity. In one notable project, a century-old floor, severely damaged over time, was carefully restored. The team seamlessly integrated new parquet elements, honouring the floor’s original design and spirit.

Parkettiliike Widgren: One meaningful step at a time – the art of wooden flooring

To protect and finish the floors, the company uses high quality oils, which are environmentally friendly and safe for indoor air quality. These oils enhance the natural beauty of the wood while providing long-lasting protection without harmful chemicals.

Photo: Marika Saikkonen

Through its dedication to craftsmanship and sustainability, Parkettiliike Widgren ensures that each floor is not only beautiful but also built to last, reflecting a deep respect for both tradition and the environment.

Each year, the company carries out hundreds of flooring installations, from private homes and historic public buildings to high-end commercial spaces. “We’re creating something that will be part of someone’s life for decades. That’s what makes this work so meaningful,” says Tuhkunen.

As Parkettiliike Widgren moves forward, it remains anchored in its foundational principles: quality, integrity, and family. With each project, it not only lays down floors but also weaves stories of tradition, innovation and master craftsmanship.

Parkettiliike Widgren: One meaningful step at a time – the art of wooden flooring