The Nordic countries attract admirers from around the world. Deeply rooted in simplicity, nature, and sustainability, the region offers an ideal setting for exploring both outer beauty and inner well-being. The Swedish wellness and skincare company Pause Nordic embraces this philosophy, emphasising the importance of self-care and personal development.

Pause Nordic opened its web shop in September 2024, offering a range of products handmade and crafted from natural, locally sourced ingredients. “Our philosophy centres around the belief that true beauty emanates from a balanced nervous system,” says Anne Höstman, founder of Pause Nordic. “Our products are designed not only to nourish the skin but also to promote holistic well-being, encouraging individuals to take a mindful timeout from their daily lives.”

Pause Nordic: Wellness and skincare, the Nordic way

Photo: Sofie Wiberg

With a diverse background in beauty, product development and sales, as well as training in neuro-coaching, Höstman is driven by a deep passion for wellness. “Skincare is just part of what we offer,” she says. “Our customers are looking for a holistic approach to beauty that sees the connection between the skin, the nervous system, and emotional health.”

An emphasis on environmental sustainability is integral at Pause Nordic. Products are packaged in biophotonic glass that easily re-cycles. Small batches using high-quality ingredients are prepared in Finland to reduce over-production and preserve freshness. “Our award-winning Cleansing Balm is one of our most popular,” says Höstman. “It’s the first product we created and holds a special place in my heart.”

Pause Nordic: Wellness and skincare, the Nordic way

Photo: Kim-Lena Sahin

For now, Pause Nordic sells directly to customers online. However, partnerships with select boutiques in the Nordics and other European markets are in the pipeline. “We want to collaborate with other like-minded concept stores,” says Höstman. “We’re committed to growing in a thoughtful way. Fundamentally, we are a Nordic brand. In the longer term, our vision for Pause Nordic is international. There is a growing movement towards slow living and clean beauty. We are positioned right at the centre of that shift.”

Photo: Sofie Wiberg | Pause Nordic: Wellness and skincare, the Nordic way

Photo: Sofie Wiberg

Web: pausenordic.com
Instagram: @pausenordic

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