QKorean Cosmetics –where Korean innovation meets simplicity

By Maria Sødal Vole | Photos: Christian Trustrup

Combining world-leading Korean biotechnology with Scandinavian values of transparency and quality, QKorean Cosmetics is redefining what premium skincare means in Norway and beyond.

Bringing world-class Korean innovation to Scandinavia, QKorean Cosmetics stands out as one of Norway’s leading skincare brands – a trusted name known for uncompromising quality, visible results, and a heartfelt dedication to skin health. Founded by husband-and- wife team Alexandra and Robin Matei Amundsen, the brand bridges the gap between advanced Korean biotechnology and Nordic values of purity, transparency, and trust.

Since launching four years ago, QKorean Cosmetics has redefined what quality skincare means in the Nordics. Built from scratch, without investors but with passion, integrity, and deep respect for its customers, the brand has grown into a community built on results and relationships – not fleeting trends or empty promises.

“Our philosophy has always been about trust, quality, and authenticity,” Alexandra says. “We don’t chase hype. We focus on what truly works, what’s scientifically proven, and what helps people feel confident in their own skin.”

QKorean Cosmetics is founded by husband-andwife team Alexandra and Robin Matei Amundsen.

The intersection of science and soul

With a carefully curated range of 87 products, QKorean Cosmetics focuses on depth, not volume – ensuring that every product is thoroughly researched, tested, and selected for its efficacy. Combining cutting-edge research with clean, gentle ingredients, each formula is designed to restore skin balance, strengthen the barrier, and deliver long-term results.

“Our focus has always been on quality over quantity. We’re very precise in our approach to skincare,” Alexandra says. “Every customer is unique, and they deserve individual guidance and solutions that are tailored to their skin type, their current concerns and long-term goals. We believe that this personal touch sets us apart and has built loyal customers who trust us and our products.”

QKorean Cosmetics –where Korean innovation meets simplicity

The brand benefits from an exclusive relationship with the prestigious Korean producer HLB Global/HLB Life & Healthcare, known for developing medical innovations, including cancer treatments. This gives the brand a distinctively scientific and trustworthy foundation within skincare. A firm scientific foundation sets QKorean Cosmetics apart from traditional beauty brands, combining medical-grade innovation with a philosophy of gentle, natural care.

QKorean Cosmetics –where Korean innovation meets simplicity

Groundbreaking formulas

Among QKC’s most celebrated innovations is Cellvane, a high-performance anti-aging line powered by PDRN, a molecule derived from salmon DNA known for its ability to repair, regenerate, and rejuvenate the skin on a cellular level.

“South Korea is at least 20 years ahead of Europe when it comes to skincare innovation,” Alexandra says. “Working closely with such a reputable producer gives us full confidence in the safety, effectiveness, and long-term benefits of every product we offer.”

Perhaps it comes as no surprise that Korean skincare would be such a hit on the Scandinavian market. K-beauty products are known for their efficacy and gentleness, and many Nordic consumers value pure and natural products that provide results without relying on harmful or unnecessary additives.

“These products are simply the best on the market – the results speak for themselves,” Alexandra says. “The feedback we get from our customers is so motivating to us. We get people of all ages raving about how our products have improved the look and feel of their skin.”

QKorean Cosmetics –where Korean innovation meets simplicity

A brand with a purpose

Beyond science, QKorean Cosmetics is driven by purpose. The company champions skin confidence over perfection and promotes realistic, healthy beauty standards in an industry often dominated by filters and quick fixes.

“We believe that real beauty is about healthy skin, not flawless skin,” says Alexandra. “As a mother of daughters, it’s important to me that we shift the conversation away from unattainable ideals. True skincare should nurture, protect, and empower.”

The family-run business has seen remarkable growth over the past few years. In fact, Alexandra was honoured as a finalist in the Growth Business of the Year category at HER Awards 2025, which celebrates female entrepreneurs igniting change.

“Since the start, we have aspired to be a source of inspiration for those who want to feel good in their own skin. We encourage people to embrace and celebrate their natural skin,” she says. “Our goals as a business aren’t just about supplying our products – our vision is to inspire, to share knowledge, and to be a force for good within the skincare industry.”

QKorean Cosmetics –where Korean innovation meets simplicity

Clean, conscious, compassionate

Every product from QKorean Cosmetics is vegan, cruelty-free, and eco-conscious, featuring clean formulations and sustainable packaging made from soy rice materials. The brand’s commitment to sustainability runs through every decision – from ingredient sourcing to customer education.

“From the very beginning, we wanted to build something that would last,” Alexandra adds. “Not just a brand, but a movement for better skincare, built on trust, transparency, and love for what we do.”