Routine: a new standard for natural aesthetic

Routine is a newly established beauty clinic in Bergen, founded by Dr. Kristin Birkeland and Dr. Kristine Løwø. With a shared background in general medicine and more than 20 years of combined experience as GPs, the two doctors have created a clinic that prioritises professional integrity, safety, and natural results.

The beauty industry is a booming business known to capitalise on people’s insecurities. More and more people are putting themselves under the knife, sometimes without the right guidance or knowledge. Having practiced as general practitioners for years, Løwø and Birkeland saw a clear need for more medical expertise in this industry and set out to build something that could support those who want to take care of themselves.

“In this industry, anyone with a healthcare license can legally perform skin injections, and not everyone knows that,” Løwø says. “But we come from a background where we’re trained to be critical and responsible about what we offer our patients. That’s a key part of how we work here.”

The duo opened Routine just after Easter this year. What started as a small idea quickly grew into a fully realised, modern clinic in central Bergen, where they offer a wide spectrum of skin-enhancing and medically based aesthetic treatments. These include injection therapies, facial rejuvenation, chemical peels, skin boosters, wrinkle treatments, radiofrequency procedures to reduce fat and cellulite while tightening the skin, as well as state-of-the-art laser treatments that can also treat broken capillaries. They also offer PRP treatments for gynaecological issues.

“We always emphasise natural results,” says Birkeland. “We say no if we think someone has already had too much treatment, or if we believe the result won’t look natural or might lead to regret. Our focus is safety, honesty, and subtlety.”

“We think long-term for our clients,” Løwø adds. “It should still look great in two years, not just tomorrow.”

The Routine team’s vision is to deliver aesthetic medicine at a high professional standard, in a calm and safe atmosphere. The treatments are grounded in individualised plans, thorough consultations, and a commitment to enhancing, not altering, each person’s unique appearance. “We believe in enhancing natural beauty, never chasing trends or extremes. Our work is about care, precision, and helping people feel like the best version of themselves,” says Birkeland.

Web: www.routinebergen.no
Facebook: Routinebergen
Instagram: @routinebergen.no