Scandinavian Fashion Diary: July 2026
By Celina Tran | Press photos
Sun-drenched days, salt-kissed hair and endless horizons of blue – July is the month for escaping to the coast. Whether spending long afternoons on a boat, exploring charming harbour towns or simply unwinding by the water, this season’s essentials are all about effortless elegance and easy versatility.
Clean lines, breathable fabrics and understated design define Scandinavian summer dressing. These tailored cotton shorts offer a polished alternative to casual beachwear while remaining relaxed enough for sightseeing, long lunches and leisurely afternoons at a summer cabin.
Porter cotton shorts in dark brown, EUR 120
As evenings become cooler and the breeze picks up, lightweight layers come into their own. Copenhagen-based Sunflower’s checked overshirt delivers a relaxed silhouette with a refined finish, making it ideal for slipping on after a day at the beach or lake.
Adam overshirt in 690 pink check, EUR 201.95
Whether you are heading for a morning swim or spending the day poolside, striped swim shorts are a summer classic. Les Deux updates the look with lightweight recycled seersucker fabric and timeless pinstripes, creating a pair suited to both a dip in the ocean and a stroll along the promenade with a simple tank top or t-shirt thrown on afterwards.
Stripe seersucker swim shorts in rhubarb red, EUR 69
No summer wardrobe is complete without a striped t-shirt. Evoking classic maritime style, this relaxed cotton version feels tailor-made for coastal escapes. Pair it with swim shorts, tailored shorts or lightweight trousers for a timeless holiday look that never goes out of fashion.
Relaxed cotton t-shirt in blue/white, EUR 29
Inspired by natural textures, this pendant necklace feels perfectly at home in a coastal summer wardrobe. The leather cord and bead detailing bring a subtle bohemian touch, adding character to everything from breezy linen shirts to simple beachwear.
Bead pendant cord necklace in brown, EUR 25
Every holiday wardrobe needs a throw-on piece that effortlessly bridges beach days and evenings out. Made from lightweight organic cotton, Seaquelle’s Oxford mini skirt is the kind of versatile staple you will reach for again and again. Wear it over swimwear for lunch by the harbour or style it with knitwear and sandals as the temperature cools after sunset.
Seaside Oxford mini skirt, EUR 158
Long days by the water call for swimwear that is as practical as it is flattering. Scampi’s reversible bikini set offers two looks in one, making it the perfect travel companion when suitcase space is limited. The Puglia bikini bottom can be adjusted to create different silhouettes, while the Bari top is designed to stay comfortably in place whether you are swimming, sailing or simply soaking up the sunshine – practical, versatile and undeniably chic.
Bari bikini top – reversible, SEK 760
Puglia bikini bottom – reversible, SEK 795
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