Shepherd of Sweden: A lifestyle experience with Nordic simplicity and comfort
By Malin Norman | Photos & Video: Sheperd of Sweden
Shepherd of Sweden has a long history in making classic slippers. Maintaining a focus on thoughtful, functional and long-lasting products, the much-loved brand is broadening its range with Scandi Ease, a stylish new collection made from soft suede and breathable natural materials, just in time for spring.
Best known for its classic, comfy sheepskin slippers, perfect for everyday use and snuggling up on the sofa, Shepherd of Sweden is something of a cult name. “We’re proud to be able to offer a premium product that’s cherished by customers around the world, whether they receive it as a gift or buy it for themselves,” says Linda Broman, CEO. “Lots of people say that once you’ve tried Shepherd, you can’t go back!”
Since its beginnings in 1982, Shepherd of Sweden’s products have perhaps become more associated with the autumn and winter seasons. However, in recent years the brand has seen a boom in hybrid designs; sandals and shoes that can be worn indoors and outdoors – great for heading to the gym or lounging around in the garden – year-round.

This spring, Shepherd of Sweden is broadening the range further with Scandi Ease, a collection of clogs, loafers and espadrilles made from soft suede and breathable natural materials. “Our new collection captures the essence of Scandinavian simplicity and modern ease,” says Broman. “This is another step towards becoming a year-round brand. Regardless of season and location, you’ll find a suitable product in our line-up.”

The design is inspired by Scandinavian nature and history – where simplicity and function are key. The combination of craftsmanship and pure Scandinavian design makes for beautiful, timeless and genuine products, which more and more people seem to appreciate these days.
The natural materials are also long-lasting, which is crucial for sustainability. “This certainly isn’t fast fashion. Our products are designed to last and to be part of everyday life for years to come,” smiles Broman. “With the fast-paced tempo these days, we can help provide a sense of calm to your everyday life, with our comfy yet stylish products – all made from natural materials.”

Web: www.shepherdofsweden.com
Facebook: Shepherd of Sweden
Instagram: @shepherdofsweden
Linkedin: @shepherdofsweden

