Wera Tools: Tool Rebels with a love for innovation, design and rock’n’roll

By Malin Norman | Photos: Wera Tools

Wera Tools has driven the innovation of screwdriving tools for almost 90 years, making the life of its users simpler, safer and more joyful. With more than 3,000 products in the product portfolio, there is sure to be one that fits your needs.

The company was first established as a trading business for tools in 1936. Production of bits began in 1963, and in 1968 the screwdriver handle Wera Kraftform was developed together with Fraunhofer Institute – this can still be seen in the brand’s logotype. In 2016, Wera Tools was acquired by Bitburger Holding, with production still based in Europe.

Wera Tools is committed to innovation, quality and customer service – a combination that has made the brand a trusted name in the industry. Its portfolio of high-performing products includes screwdrivers, screwdriver bits, rachets, sockets, wrenches and torque tools, for industries such as automotive, aerospace, manufacturing and construction, as well as professional craftsmen and private consumers.

“Our team of experienced designers and engineers is constantly developing new products and solutions, and we offer technical support and expertise to help our customers get the right tools for their needs,” says Henry Ahokas, regional sales manager for the Nordics. “We have a laser-strong focus on screwdriving tools. When you think about it, the world is held together by screws. We want to be the very best in this segment.”

Wera Tools: Tool Rebels with a love for innovation, design and rock’n’roll

Tools driven by relentless innovation

The innovative and enthusiastic tool producer has developed screwdriving tools such as the Zyklop ratchet and the Joker wrench – innovations that are real game-changers. R&D is a priority, and the company has a high number of patents. “We’re never satisfied with the existing standards. Our team constantly searches for new ideas, questions the norm and thinks differently,” confirms Ahokas.

At Wera Innovation 2025, the company’s latest inspirational show in May, visitors were able to check out some of the revolutionary tools, such as the Tool-Check Modular system. This convenient solution combines Tool-Check Modular sets with various screwdriving tools for specific applications in a compact set – a customised collection that is easy to bring with you.

Also demonstrated at the innovation show was the successful Wera Click-Torque Lock wrenches, which have a robust release mechanism when the set torque value is reached. The new Wera Click-Torque Lock range includes torque wrenches with deactivatable torque function. Ahokas explains the benefit: “Lock means that the torque function can be deactivated, so the tools can be used as traditional ratchets, even for opening. This saves time and hassle!”

Wera Tools: Tool Rebels with a love for innovation, design and rock’n’roll

Rock festivals and community of rebels

Long-term partnerships are important for the company’s success, for instance the collaboration with INEOS Grenadiers, a professional cycling team competing in the UCI WorldTour. As the official tool partner, Wera is supporting the team with tool solutions for both workshop and mobile use.

Wera Tools regularly takes part in events such as Montgolfiade, Kiel Week and the Balloon Cup in the Kitzbühel Alps, with a hot air balloon in the shape of a screwdriver. The brand has also cooperated with rock festivals such as SummerBreeze and Wacken in Germany, Copenhell in Denmark, HellFest in France, and Tuska in Finland.

The spirit of rock’n’roll is evident and provided inspiration for Tool Rebels, a strategic element introduced in 2014 to fill the emotional part of the brand. When Wera surveyed its customers, asking them what they thought of the company, many described the team as ‘tool rebels’, because they re-invent screw-driving tools and develop incredible (almost insurgent, rebellious) solutions to problems often thought unsolvable.

“The Tool Rebels community includes our passionate product development teams, who constantly look for new and often rebellious ways to develop new tools,” says Ahokas. “But it’s also spreading among our end customers through events and social media. Basically, these are people who are not afraid to challenge existing standards.”

The highly anticipated advent calendar

Every year, Wera fans around the world wait eagerly for December when they can open the first door on the famous advent calendar. “Our advent calendar has been a top seller for more than 10 years, and it’s a real classic in the run-up to Christmas” says Ahokas.

No two calendars are the same, as they are filled with a variety of quality tools every year. Several world firsts are hidden in the calendar, each with different advantages. A sneak peek at the 2025 Wera advent calendar reveals a comprehensive screwdriving workshop for the most common screw profiles and screwdriving operations.

Wera Tools: Tool Rebels with a love for innovation, design and rock’n’roll