It all began with a deep love of and fascination for Lapland, traditional Scandinavian craftsmanship and Sami culture. “Sometimes I would take my car and make the long drive up north, on my own, and just spend a few weeks there, hiking, thinking and travelling. Does that sound a bit mad?” Jessica Lorin asks. She is the founder of Jess of Sweden, a brand she created in order to devote more time to her passion – pewter thread embroidery. It does not sound mad at all, does it? It sounds like Lorin decided to make a livelihood out of her interest and passion. Formerly a psychiatric nurse, Lorin set up her company in 2013 and has gradually spent more time creating wonderful pewter thread products and less time as a nurse.