Launched back in 1996, the Market for Performing Arts in Vestfold, Norway, presents a broad range of performing art offers while being a meeting place for professional development for people in the industry. The aim is to offer top-quality art for children and young people while increasing the competence in the focus areas for both organisers and performers. Through working with the media and reviewers, the market strives to bring about a clearer focus on performing arts for kids and young people – both in terms of sparking interest in reviewing the performances and in bringing out professional reviews of new performances.