Every summer, something magical happens north of the Arctic Circle. In clear contrast to the dark winters, the sun remains visible until midnight, occasionally for as long as 24 hours a day. The further towards the North Pole you go, the number of days with midnight sun increases. Now picture a music festival taking place that far north, with late-night rock concerts lasting far into the endless, arctic summer nights, offering a well-curated, varied programme and a legendary, vibrant festival camp full of parties with no end in sight.