Four friends with a passion for high-quality wine, food and company have teamed up with their respective experience of working in the restaurant, wine, advertising and retail businesses to live out their plan B in the centre of smiling Aarhus. “The four of us all walked around with this dream of making our interest in wine part of our everyday lives. That’s how we got started. We were all working with something else, and still have other jobs, but wanted to do something about this plan B dream of ours. We were in contact with an Argentinian wine estate whose wine is named Plan B, so that’s how we came up with the name,” explains Jens Peter Lund, co-owner of Plan B wine & tapas.