“It was madness, really – an incomparable, quite un-Swedish mission,” says Chatrine Fritzell, CEO of the East Indiaman Götheborg. She describes the dedication and passion that led to the excavations and rebuild in scale 1:1 of the original East Indiaman Götheborg ship, part of a legacy that put Gothenburg on the world trade map. The Swedish East India Company was founded in 1731. It was ground-breaking in its proactive approach to trade in the aftermath of the Silk Road, which had brought exotic goods to Sweden, and ended up being one of the most profitable companies in the country’s history.