None of them had a clue how to make whisky. A diverse group of nine men – a teacher, a chef, a butcher, a pilot, a doctor and four engineers – they had many skills. Whisky was not one of them. But they were all hungry for a challenge back in 2005 when Martin, having listened to a radio programme about whisky, gave his closest friends a call. “Why is nobody making Danish single malt whisky?” he asked. That was the start of Stauning Whisky. “At first, it wasn’t really about making a whisky to sell. It was a project for the sake of achieving something together,” recalls Alex Højrup Munch, one of the founders and the company’s chief marketing officer.