When the old fish market buildings on the harbour of the idyllic Danish town of Holbæk became available in 2004, Henrik Nielsen and Poul Bøje Nielsen knew they had to make a move. The fishing halls proved the perfect location and the pair set up SuRi – named from an amalgamation of their mothers’ names – right by the water and just a stone’s throw from Holbæk town centre. Easily reachable by train or car from the capital, the island of Funen or nearby Roskilde Airport, ancient Holbæk features cobbles, colourful thatched cottages and classic Danish architecture.