It was during a boring conference meeting in 2007 that Nina Fjelnset came up with an idea that would become her new job. Quickly scribbling down the story universe that came to mind, she had put together what would become the foundation for developer ablemagic’s first game. Today, the company has grown to comprise seven ablemagicians and a world of unique story experiences stretching across numerous platforms. This is digital storytelling – and good storytelling at that.