Gone are the days when ‘gaming’ conjured up images of pale youngsters sitting in front of a computer with a pizza, too absorbed in virtual reality to care for exercise. Now the stunning computer graphics of the gaming world are put to work at the gym. Exergaming makes it possible to run, bike, row and do a variety of sports while enjoying the best of outdoor scenery – indoors. The world may be virtual, but the sweat is real. Finnish university venture Athene Exergaming is a forerunner in the field.