In 2017, Gävle will pass the 100,000 mark in inhabitants and the city, although quite small, has the atmosphere of a big city and many choices when it comes to dining, entertainment and activities. “We are big on culture, sports, and food. We have a lot to offer the active bon vivant,” says Maria Wallberg, marketing strategist at Gävle municipality. The coastal city in the middle of Sweden is perhaps mostly famous for its long-standing Christmas tradition of Gävlebocken – a giant buck made from straw.