It all started in 2008 when Nurmi founded her company Gymicom Ltd and Gymi Kids’ and Teens’ Health Club. With a background as a gymnast, she wanted to guide young people into the world of movement by teaching them new skills and getting them motivated to move without it being a competition. The brand grew and today there are three clubs in the Helsinki region and one in Valkeakoski, Finland. Gymi is now a franchise concept, and the first Gymi outside Finland will be opening in Norway this year.