Vinni Schmidt, owner and founder of Hodde Kro (‘kro’ is ‘inn’ in Danish), has never had any reason to look for employment elsewhere since she started the business with a friend 30 years ago. Her friend left after four years, but Schmidt kept at it and has seen it undergo numerous changes. “I always knew it was the right thing,” she says. “I live and breathe Hodde Kro – it is a 24/7 job. There are ups and downs like everywhere else, but it is a great place to work.” Husband and business partner Bjarne Schmidt helps manage the restaurant, and their son Nicklas Schmidt, a waiter and trained chef, is due to take over soon.