“It started as a fun idea,” says founder Hans Henrik Sørensen about the newly opened Finn Juhl Hotel in Hakuba, Japan. For those who know a little about the history behind the brand, that probably does not come as a great surprise. In 1998, Ivan Hansen and Henrik Sørensen, the founders of Onecollection and House of Finn Juhl, received the rights to reproduce the designs of the iconic Danish designer Finn Juhl – a great honour but also a great challenge. The truth was that due to the designs’ characteristically organic shapes, most had never been produced in large numbers, and hardly anyone believed that Finn Juhl would ever become a commercially viable brand.