From her early teens, creative mind Pi Bjørg had a vision of becoming a household name within the realm of her passion: ceramic arts. In the midst of the economic recession in 2008, Pi Bjørg, now a freshly minted graduate from the Bornholm School of Design at Royal Danish Academy of Fine Arts, set about following her dream by launching her own brand. Pi Bjørg draws particular inspiration for her decorative collections from the world of comics and cartoons – especially Japanese kawaii style animes – as well as from Danish folklore.