Efva Attling

Attling is engrossed in the creative process of next year’s collection of glasses. “I’m always way ahead with my work – it’s such a big operation at this stage, so I can’t just design a ring today and sell it tomorrow. Sometimes I can barely remember what’s out next because I’m so far ahead,” she says. “That’s what I loved about this T-shirt I made recently. I had a white T-shirt and wrote ‘Feminists take no shit’ on it with a marker, and everyone loved it and said they wanted one; so we made it and put it out and it sold out in a day! It’s nice to be able to be quick sometimes.”