Stein Kvalheim

Having just moved up to Norway’s best league after five years in the second tier, Strømsgodset football team had a great deal to prove in 2009. For Kvalheim, the team provided the perfect challenge and he decided to take on the role as mental trainer for players and coaches. A year later, the team won the cup final and, three years on, they topped that by picking up the Norwegian championship trophy. This might seem almost unbelievable, but not to Kvalheim, to whom believing in success is the first and most vital step to achieving it. “Everywhere I tried it, it worked. If they really wanted to win, they won,” says Kvalheim about his work with athletes.