Nordic Humans of London – February 2020

Scan Magazine’s brilliant Sanna Halmekoski has once again hit the streets of London to find out what the Scandinavian fashion fanatics are wearing. Cool, sleek, and full of statements, this is a little piece of Scandiland in the United Kingdom.

Oda Bakkeli Eide

Norwegian fashion photographer @oda.photography

“My style is quite practical. I wear a lot of black trousers and white shirts, and it’s very Nordic of me to like pure wool. Last year, I only bought second-hand items, no new clothes. I also like to buy stuff on the street on my travels in places like Paris and Berlin. Today, my shoes are by Ganni, the bag is vintage Calvin Klein, the jacket is vintage Wilsons Leather, the T-shirt is by a sustainable brand called Sabinna, and the trousers are by H&M.

Left to right: Oda Bakkeli Eide | Felicia Alsterhed | Niko Luoma

Felicia Alsterhed

Swedish sales assistant and media student @feliciialinnea

“My style is quite relaxed and a little bit Nordic. I usually wear quite monochrome colours like black, grey and white. I am really into rock music and my style is influenced by my musical taste. I always wear Dr. Martens boots and carry a tote bag. I try not to buy loads of new clothes since the textile industry has a huge impact on our environment. My shoes are by Dr. Martens, my dress is by H&M, my jacket is by Stradivarius, and the bag is merchandise from an artist.”

Left to right: Oda Bakkeli Eide | Felicia Alsterhed | Niko Luoma

Niko Luoma

Finnish photographer and lecturer @luomaniko

“My style is quite minimal, and therefore pretty Nordic. I travel a lot for my work and like to wear clothes that are comfortable and easy to match, but which also look stylish. I buy and wear a lot of vintage clothes. My jacket and trousers are by Nomen Nescio in Helsinki, the bracelet is vintage from a flea market in Helsinki, the ring is by Pitango, my shoes are by Moreschi, and my glasses are by Persol.”