Nordic Humans of London – March 2020

Scan Magazine’s brilliant Sanna Halmekoski has once again hit the streets of London to find out what the Scandinavian fashion fanatics are wearing. Cool, sleek, and full of statements, this is a little piece of Scandiland in the United Kingdom.

Sari Vuorinen

Finnish merchandiser at Reserved clothing store, @sari_vu

“My style is quite feminine and classic. I like to wear high heels, jewellery and hats. I often mix different styles and may wear a traditional shirt with ribbed jeans. During spring time, I like to wear leather jackets, and during the summer I wear skirts and dresses. I buy most of my clothes from the shop where I work. In Finland, I used to shop at flea markets. My hat, trousers, shirt, and shoes are from Reserved. The jacket is from Finland. The watch is by Michael Kors, and the bag is my mum’s old bag by Yves Saint Laurent.”

Left to right: Sari Vuorinen | Damon Njie | Julia Laupsted

Damon Njie

Swedish creative entrepreneur @damondenial

“My look is quite street-style. As a teenager, I wanted to stand out, so I ended up wearing hoodies and baggy jeans. Now my style is a more grown-up version of the street style; I might wear Chelsea boots and brands like Billionaire Boys Club. My style is also influ-enced by rap music. I used to shop online, but now I like to go to vintage shops where I can find items that are more special. My trousers are Vlone bondage cargo pants, the jacket is from a vintage store, my trainers are Nike Air Force 1, the shirt is by Philipp Plein, the necklace is from Amazon, and my ring is Ian Connors Revenge.”

Left to right: Sari Vuorinen | Damon Njie | Julia Laupsted

Julia Laupsted

Norwegian Julie Laupsted @julielaupstadmusic

“My style is quite simple: T-shirt and jeans, so pretty Nordic. Often, I end up wearing Nor-dic brands such as Monki and H&M. I almost never part from my Fjällräven backpack. I go to concerts nearly once a month, and I always buy a T-shirt when I go. I live close to West-field shopping centre and do most of my shopping there or on Carnaby Street. My jacket is by H&M, the shirt is by Monki, my pants are by Pull and Bear, and my shoes are by Converse.”